Vision and Philosophy

Vision and Philosophy

Vision and Philosophy


           Technical tutoring           Ultimate coaching - non term time


Ultimate Coaching – Objective

  • Provide range of experiences for children and youths aged 5 – 15 years
  • Provide children with holistic experiences
  • Improve children’s understanding of their chosen sport (Game/Principles/laws)
  • Improve physicality /athleticism
  • Develop children/youths socially
  • Develop creativity
  • Create environments that suit the enjoyment and learning experience of each individual
  • Create a pathway for children to progress
  • Develop coaches
  • Educate parents

Broken down, our overarching objective is to provide a range of experiences for children and youths aged 5 – 15. Through a number of different mediums, we aim to improve children’s understanding of their chosen sport along with their physicality, athleticism, social skills and development as individuals. We believe that children thrive in enjoyable, creative and well-structured environments, and feel that our experienced coaching staff are the best placed individuals to deliver these environments.

Whilst we recognise the ongoing pressures being placed on education, we believe schools should never lose sight of the importance of professional coaching – and we are confident that Ultimate Coaching make these flexible opportunities for both schools and children affordable and sustainable. By working closely with schools and grassroots clubs, we also aim to develop coaches and parents in order to equip them to contribute to the future of sports in the country and create a solid pathway for children to progress and succeed.

We have an ongoing vision to develop enrichment for children and young adults, whilst developing stronger links in the community through our school and club relationships. Our continued work with grassroots sports and local schools is the key to this vision, and a major part of developing these environments is building on and contributing to the ongoing legacy of significant occasions such as the football World Cup and recent Olympic games. An inspired generation is a fantastic foundation upon which to build for the future – a future that we are driven to deliver and contribute to.

Ultimate Coaching – Philosophy

  • Create environments and pathways for the Intermediate and Advanced performers
  • Improve children’s knowledge and technique using principles of ‘games’
  • Develop understanding of space and time within team sport
  • Encourage children to make decisions
  • Create environments for children to respect each other
  • Maintain a balance of fun technical games and competitions
  • Maintain fun, friendly environment
  • Use different methods of coaching and intervention techniques
  • Develop principals of invasion games (how to attack and defend)
  • Reflect on players / sessions / games/ performance
  • Understanding specific ages of development (physically / cognitively)
  • Promote continuity
  • Make sessions realistic, relevant and creative

In order to support and follow through on our objectives, we are dedicated to ensuring that the environments and pathways for all learners are in place and embedded. We believe that to improve technical and practical knowledge of sports, develop and understanding of space and time within team sport and encourage children to make key decisions the environment must be just right. This involves a high level of support, the embedding of principles of games and demonstrations of the importance of respect.

In order to get the best out of children in sport, we feel it is vital that there is heathy balance between fun games and technical testing and learnings. Maintaining a fun and friendly environment encourages confidence in children, allowing them to be in control of their own development as participants, decision makers and as individuals outside of sport. Alongside the friendly balance, there should also be periods of intervention and reflection, allowing children to build on the foundations that have already been laid. Making sessions realistic and relevant also makes it easier for children to see progress and relate to the skills being taught.

Who We Are

Who We Are

Who We Are

Ultimate Coaching    Ultimate Coaching   Ultimate Coaching


Ultimate Coaching started life in 2012 with the simple aim of positively impacting children through sport. Ultimate Coaching are a leading provider of sports coaching in the Surrey, Sussex and Hampshire areas. From PE at schools all the way through to one to one private training sessions, we are the natural choice for education providers and grassroots sports clubs. We aim to provide pathways and professional coaching opportunities that are both affordable and sustainable for young children from age 5 through to age 15, with an emphasis on fun, participation and development.

We work hard with local grassroots clubs to develop links with the surrounding communities, using our original coaching concepts and frameworks to allow foundation level sport to thrive and evolve. A key factor in enabling these areas to thrive is the ability to build on the success and legacy of landmark events such as the recent Women’s World Cup in 2015, Men’s World Cup in 2018 and 2016 Olympic games. We strongly believe that this, coupled with our work supporting schools, proves that we have something to offer for everyone.

Throughout the year we offer a range of after school clubs at a number of schools, aiming to help children get the most out of sport and committing to providing the very best education and sports coaching. Outside of primary education, we run supplementary coaching opportunities with both grassroots sports clubs and in line with our own football specific programme. We cater for young children with potential and a desire to learn and improve, focusing on individual skills and 1v1 situations to aid these children developing as players and individuals.

During non-term time periods, we work hard to provide additional coaching and fun opportunities for children through our Ultimate Holiday Camps. These camps are a mix of football specific camps and multi-sport camps, designed with fun and participation in mind – and are also a great childcare option for parents during the school holidays!

Starting small with just a few coaches and a list of contacts, we have since gone from strength to strength growing as a business and establishing ourselves in the surrounding areas as a trusted source of professional coaching. With big plans for the future, we can’t wait to get out there and impact as many people as we can with positive sports coaching.

See you at the next event…who knows, your child could be the next sporting icon.

Ultimate Coaching